Search Engine Optimization (SEO) is a frequently evolving area of digital marketing. Since staying on top of industry trends and best practices requires dedicated attention, working with a Los Angeles SEO service can help you stay ahead of your competition. One area in which an SEO professional can help your business is the utilization of data and metrics.

A sound SEO strategy calls for a data-driven approach. Sometimes, however, making sense of the numbers can pose a challenge to the average business owner. Read on to learn more about what you should be looking at when it comes to SEO metrics in 2022.

What Are KPIs?

Key Performance Indicators often called KPIs for short, are metrics that can be used to measure how your website is performing in organic searches. By digging into KPIs and other data, you can get a sense of where your SEO marketing efforts are succeeding, as well as where there may be opportunities for improvement.

It is generally a prudent maneuver to review your KPIs every month. This can save you time and money by keying in on what’s working and scrapping what is not. There are several different types of KPIs, with each providing its own unique insights. Obtaining a diverse set of KPI data can help you maintain a more dynamic SEO strategy.

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