While it is important to focus on law firm SEO for your legal website, you also need to underscore the importance of lawyer reputation management. This is crucial, as website visitors also read your reviews – comments that may also affect the bounce rates on your site.

Lawyer Reputation Management: Why It Matters

According to one article in Inc. Magazine, one negative comment can engender a “mudslide” of bad press. The article states that about 86% of people who see this type of barb will look elsewhere for business or legal assistance. Moreover, if a person has a negative experience at a firm, they’re more likely to write a bad review. Therefore, your use of a lawyer’s reputation management strategy is crucial to your continuing success.

Moreover, if a client is unhappy, research shows that there’s a 91% chance they won’t return to your practice. The White House Office of Consumer Affairs says that unhappy clients, on average, share their bad customer service experiences with 9 out of every 15 people while a lower percentage may tell 20 people or more about an unpleasant event.

Read more about lawyer reputation management at SEO Expert Danny.